AI-native product designer · B2B SaaS · 8 years exp
Designing products and design systems for technically complex web products, with AI at every stage from research to production.
ScrollI'm a product designer who's worked at every scale — from SABY, an enterprise platform serving 4.5M companies, to Unitbox, a PropTech platform I built as its founding designer. Recent work spans web services, financial tools and AI workflows.
The B2B platform Bali real-estate developers sell on: a live catalog with interactive chess boards, unit-level financial models, and offers that assemble in about two minutes instead of four hours. Sold off a Figma prototype before a line of code existed.
to assemble a client offer —
the job agents lost half a day to
The back office where developers manage inventory: bulk unit editing, a financial-model constructor with three levels of inheritance, facade markup. Rebuilt in about a month on a shadcn/ui design system, with Claude Code doing the assembly and an MCP agent filling the catalog.
new design system, full redesign,
shipped to prod — with Claude Code only
A deep dive into one feature: a financial-model builder that reproduces any developer's Excel — from a one-day Lovable MVP to cascading inheritance across project, type and unit.
of platform projects adopted it —
1,000+ offers from one developer
An Unreal Engine 5 twin of Bali's largest residential complex, streamed from the cloud to any browser: walk the grounds, live a day from sunrise to sunset, check the view from any balcony. The architects designed the masterplan inside the scene.
minutes of monthly active use
across sales teams and agents
A map-first catalog for a Bali developer: the island, its areas and points of interest as the entry point, then drill-down from a complex to a single unit. Designed and shipped in two months.
Six years on SABY, an enterprise platform serving 4.5M+ companies — access control, an application constructor, the Figma migration, and a dashboard builder that shipped as a design-system component.
delivered in six years —
junior to senior on one platform